Pinterest is not just somewhere people save pretty pictures.
People use Pinterest to search, plan, compare and decide what they want next. I help visually led businesses turn those searches into organic website traffic.
Reach people while they are researching what to buy.
Pinterest works best when your business has useful, visual content and a website worth visiting. It can help products, ideas and advice keep being discovered long after you first publish them.
I work with businesses in fashion, beauty, interiors, home, lifestyle, ecommerce, food, travel and wellness. We start with your customers, your website and your priorities, then work out where Pinterest fits.
Start with the searches. Give each pin a purpose.
I connect keyword research, useful content and clear website destinations. The aim is a sustainable flow of relevant traffic, with reporting you can understand.
Understand the business
Look at your audience, products or services, and the pages people should reach when they click.
Build a search-led plan
Use keyword research to shape your profile, boards and content, rather than posting for the sake of it.
Measure useful progress
Review organic visibility and outbound website clicks, then use what we learn to improve the next round of content.
What Pinterest setup includes
Set the account up around your business and the searches that matter to your customers.
- Pinterest business account setup
- Keyword research
- Profile and board optimisation
- Search-led content planning and clear website destinations
- A practical plan for pin creation and scheduling
What monthly management includes
I look after the content and reporting so Pinterest can keep working alongside the rest of your business.
- Search-led content planning
- Pin creation and scheduling
- Ongoing profile and board optimisation
- Monthly account management
- Performance reporting, with organic visibility and outbound website traffic at the centre
The scope depends on your business, content and goals. We agree the work before getting started.
Discuss your Pinterest setup or managementPinterest should do more than look good.
Impressions and saves matter, but outbound clicks tell you whether Pinterest is actually driving people to the website.
339 outbound clicks
59.02K impressions, 2.45K engagements and a total audience of 41.42K. Outbound clicks were up 364% in this reporting period.
1.6K outbound clicks
64.5K impressions, 4.2K engagements and a total audience of 35.2K. Saves were up 187% in this account’s reporting period.
One pin. Traffic a year later.
A pin over 12 months old has generated 2.2K lifetime outbound clicks, including around 1.7K organic outbound clicks in the last 180 days. Paid or earned traffic: 0.
These are separate examples with different reporting periods. The figures describe past performance, not a forecast for another business.
I’m far more interested in content that is still sending people to a website six or twelve months later than content that gets a short burst of attention and disappears.
Could Pinterest bring the right people to your website?
Tell me what your business sells, who your customers are and what you want to improve. We’ll work out whether setup or monthly management is the right fit.